Our story

Driven by a passion for delivering high-quality
person-centred care

Choice Care
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The main carers you presently assigned to me are giving me the best care I could have asked for. All being that my legs have never looked or felt better in a very long time. I would like to say especially that my morning carer makes my day as she comes in so full of life and makes you feel that she really does care for the person . She is not shy and comes across as a very open minded person. The other girls are almost the same as her except I see her first thing every day she is on duty. THANK YOU, KEEP UP THE GOOD WORK

Brian H - Client

High-quality home care services

Choice Care was founded in 1999 by husband and wife, Andrew and Fiona Key. With more than 25 years’ experience in the health and social care sector, Andrew and Fiona combined their background in nursing with a passion for delivering high-quality home care services in Blackburn that bridge the gap between traditional home care and nursing.

Whether it’s working directly with private clients and their families or in partnership with social services, Clinical Commissioning Groups, solicitors and health professionals, we strive to provide the best possible care and support for some of the most vulnerable people in our community, tailoring our care services to meet their unique needs.

We work closely with organisations such as East Lancashire Hospice, the Stroke Association, Dementia UK, Parkinson’s UK and the MS Society to share resources and make sure our staff are up to date on the latest skills and training. Our team of dedicated carers are all vetted and trained to gain the qualifications they need to help them carve out a long-term career in care.

We recruit from Blackburn and the local areas and pride ourselves on being an equal opportunities employer. We provide induction training to our staff and carers must reach the required level of knowledge in each subject area. They must also complete a number of shifts with a supervisor to make sure they’re competent at following care plans and delivering the required level of care. New recruits will also be working on achieving their diploma/NVQ qualification in care, which takes between 6 and 9 months to complete.

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Choice Care Outstanding Contribution Logo

Awards

We believe in doing things better, and we’ve won a number of awards in recognition of our efforts to improve the way care is delivered across the care industry. As well as winning the Investors in People award, we gained the NHS End of Life Accreditation with East Lancashire Hospice and we helped transform the way medications are administered in the community.

Also, one of our carers, Minnie Patel, won Carer of the Year in 2017, and our Founder, Andrew Key, also won an award for his Outstanding Contribution to Social Care.

We’re proud of our achievements in the social care industry, but our greatest success is and always will be the level of care we provide to the communities we serve.

Partnerships & training

We work closely with organisations such as East Lancashire Hospice, the Stroke Association, Dementia UK, Parkinson’s UK and the MS Society to share resources and make sure our staff are up to date on the latest skills and training.

Our team of dedicated carers are all vetted and trained to gain the qualifications they need to help them carve out a long-term career in care.

Highly trained carers

We recruit from Blackburn and the local areas and pride ourselves on being an equal opportunities employer. We provide induction training to our staff and carers must reach the required level of knowledge in each subject area.

They must also complete a number of shifts with a supervisor to make sure they’re competent at following care plans and delivering the required level of care.

New recruits will also be working on achieving their diploma/NVQ qualification in care, which takes between 6 and 9 months to complete.

MEET THE TEAM

Alisha Finn  Care Manager

Alisha has worked at Choice Care for 8 years. When she first joined, she was working part time as a walker in her local area.

Over the years Alisha has gained her level 2 and level 3 qualifications in Health and Social Care and is currently doing her level 5 Diploma.

Alisha has progressed throughout the company, firstly becoming the medication trainer, then onto becoming a supervisor. After 3 years in the role of supervisor Alisha was promoted to care co-ordinator, then to deputy manager and now Alisha is the Care Manager at Choice Care.

Alisha loves to spend time with her family as she has two children and enjoys writing poetry and watching true crime documentaries. Alisha’s favourite phrase in the office is “Teamwork makes the dream work.”

Jenny Booth  Registered Manager

I have worked in Choice care since January 2023, previous to this I have managed multiple large homecare branches across the northwest. I have been in the care sector for over 11 years and care is my ultimate passion I have worked my way up the ladder and progressed in my role that has always been my ambition since I started my journey many years ago.

I have always wanted to be part of a company that stands out , has positive impacts on peoples lives and enables people to live comfortably  in their own homes.

Since I have been working at choice care I have become very fond of the ethos of Choice care and what we stand for as a company. The passion shines through from each and every staff member within the company and this shows in the high quality care we provide to our customers. In my spare time I enjoy walking my dogs,  traveling with my family and making memories that we will never forget.

Joanne Cannon
 Field Care Supervisor

Joanne had a photographic passion in her younger years, and achieved up to a Foundation Degree in Photographic Media, and it wasn’t until she decided on a complete change of career more suited to her personality which steered her onto the Health and Social Care Pathway in September 2016 when she first became a Support Worker for a company based in Burnley.

She initially joined the Choice Care team in January 2019 as a “Freedom Buddy Care Professional” supporting our clients to and from their desired destinations with our modified vehicle as well as completing her Level 3 Diploma in Adult Care. By summer 2020 Joanne was promoted to Field Care Supervisor and is now in the process of completing her Level 4 Diploma in Adult Care.

Joanne very much enjoys helping others; she takes a great sense of pride and happiness from watching people growing and becoming the best versions of themselves.

In Joanne’s spare time she enjoys spending time with her family, going on long walks with her beloved dog Buddy, socialising with her friends and especially playing netball in the local community netball leagues.